9 Reasons Why a Classic Jute Rug is Perfect

Thinking about a natural woven rug? Where do you start? Adding a jute rug is one of our favorite coastal decorating essentials! 

Choosing to buy a jute rug to complement your seaside inspired home can be a delightful decision for several reasons - here are nine reasons to consider:

1. Natural Beauty

Jute rugs bring a hint of the outdoors into your home with their natural, earthy tones and organic woven textures. They complement a variety of decor styles, from bohemian to coastal to contemporary, adding warmth and a sense of calm to any space.

2. Eco-Friendly

Jute is a sustainable and biodegradable material, making it an excellent choice for environmentally conscious consumers. It grows quickly without the need for pesticides or fertilizers, reducing its ecological footprint. We especially love jute rugs that are hand woven with PET (recycled plastics) yarn - keeping "garbage" out of our landfills and creating something really beautiful! 

3. Durability

Jute fibers are strong and durable, making these rugs a practical option for high-traffic areas. They can withstand the daily wear and tear of busy households, ensuring your investment lasts for years. Perfect for runners in your entry way (with a rug pad underneath to keep them secure!) 

4. Comfort

Underfoot, jute rugs, compared to seagrass or sisal fibers,  provide a soft, cushioned feel. They are often praised for their comfort, making them perfect for living rooms, bedrooms, and other areas where you spend a lot of time.

5. Affordability

Compared to other natural fiber rugs like sisal or seagrass, jute rugs are often more affordable. This makes them an attractive option for those looking to enhance their home’s aesthetic without breaking the bank.

6. Versatility

Jute rugs come in a wide range of designs, from simple, solid weaves to intricate patterns. You can even find some very cool designs with borders and nautical stripes! This versatility allows you to find a jute rug that perfectly matches your personal style and home decor.

7. Low Maintenance

Jute rugs are relatively low maintenance. Regular vacuuming (not Dyson vacuums) is usually sufficient to keep them looking clean and fresh. Their natural coloring also helps hide dirt and stains, making them ideal for busy households. (and dog hair!)

8. Hypoallergenic

For those with allergies, jute rugs can be a great choice. They don't trap dust and allergens as easily as synthetic rugs, contributing to a healthier indoor environment.

9. Timeless Appeal

The understated elegance of jute rugs ensures they never go out of style. Their timeless appeal means you won’t need to replace them frequently to keep up with changing trends. Another option to consider is using your jute rug as a layer underneath, while changing out a top layered rug with the seasons or a room color change! 

In essence, a jute rug transcends a mere floor covering; it infuses your home with a touch of nature, stands as a testament to sustainable living, and elegantly enhances both the beauty and comfort of your decorated space. 

We love woven jute rugs for a sophisticated, yet chic classic coastal home look and think you will love them too!

Trending: The Fisherman's Aesthetic

Can I tell you how excited I am about this new, yet classic trend for coastal cottage styling? The Fisherman Aesthetic! A little bit rustic, a little bit nautical and pure beach cottage fun. Come explore some of our favorite ideas for creating this welcoming look in your home!  

You might even find yourself in your favorite vintage store looking for pieces that pull this look together....

 

Maybe it's because it's the coastal look that I personally am always gravitating towards in my own home: layers of cozy knit accents with hints of nautical (do NOT go overboard!), navy blue stripes, warm natural rattan furniture pieces, woven jute rugs, vintage sailing models, collected beach treasures and rope textures.

 

Don't forget a pop of warm red hue too!

 

Here are a few ideas to bring your look together:

 

Materials and Textures: Natural materials such as wood, stone, and soft woolen natural fibers are central to this layered look. Incorporating elements like wicker or rattan furnishings also adds depth and authenticity. Textural fabrics, including thick cable-knit throws and cozy wool tufted pillows enhance the tactile feel of this design idea too.

 

 

Lighting Ideas: Cool wall sconces that fit neatly into smaller cottage inspired spaces are our go-to recommendation! Better yet when the shades are woven of natural materials.

 

 

 

Patterns and Motifs: Use classic nautical cottage patterns like stripes in subdued navy, red and cream colors to maintain a sophisticated look. Thinking ticking stripes or even wider cabana striped designs! Can be in your pillows, but especially cool if you can find a durable area rug with a striped pattern  - 

 

Nautical cool motifs—such as anchors, fish, and roped decor—are integrated thoughtfully through items like wall art, textiles, or accessories, adding subtle maritime touches without overwhelming the space. 

This does not mean adding a bunch of nautical kitschy "stuff" though - keep  curation in mind when adding or subtracting accents. Maybe just your favorite antique finds? Or fun beachcombing finds like glass balls or beach washed wooden floats? 

 

 

Decorative Elements: Vintage fishing equipment, such as old nets, carved seabirds, wooden buoys, glass floats, oars, and lanterns, can serve as decorative accents. Think outside the box - the trick is to look for decor that feels rustic-like and authentic to you. Perfect for infusing your space with family history and character!

 

Additionally, items like woven baskets, model boats, and maritime artifacts contribute to the authentic fisherman's ambiance. Again, be super careful with your decor pieces - layer your favorite pieces and looks without starting to look like a nautical gift shop! Takes some practice to get it right - 

 

Our favorite additions? We love nautical folk art inspired wall decor! Even better if it has a mermaid or too...

 

 

Come on inside the Fisherman's Cottage, our version of this cozy trend - a warm inviting coastal home decor style that blends rustic, nautical elements with cozy charm, evoking the simplicity and rugged beauty of life beside the sea. Think fishing floats, vintage nautical pieces, rope wrapped details, cozy knits and fun fish.

 

 

This style draws inspiration from traditional fishing villages and coastal cabins, creating interiors that feel both timeless and inviting. 

 

Absolutely one of my favorite collections to showcase this season!

 

Come on In - The Fisherman Cottage